About
Dimitris D.
Moraitis
Founder & Managing Director

“Today's business and healthcare environment is defined by constant complexity, across strategy, operations, leadership, markets, and people. My role is to help organisations and leaders navigate that complexity with clarity, alignment, and the ability to turn ambition into meaningful execution.”
Dimitris D. Moraitis is a senior executive, strategic advisor, and ICF & EMCC-accredited executive coach with more than three decades of leadership experience across the pharmaceutical, diagnostics, consumer healthcare, and broader healthcare sectors. His career reflects a rare combination of strategic insight, commercial expertise, operational leadership, and human-centered executive development.
Throughout his professional journey, Dimitris has held senior and executive leadership positions across highly regulated and commercially demanding markets, leading business transformation initiatives, commercial operations, portfolio development, organisational growth, and international expansion strategies. His experience spans prescription medicines, consumer healthcare, diagnostics, healthcare distribution, and strategic business development, always with a strong focus on execution, sustainable growth, and long-term value creation.
Today, he serves on the Advisory Board of Cosmos Health Inc. (Nasdaq: COSM), where he previously held the role of Vice President of Strategy & Operations, contributing to the company's transformation and international growth strategy. Prior to Cosmos Health, he served as General Manager of Tikun Olam Europe and General Manager of VIAN S.A., part of the VIANEX Group, the leading pharmaceutical organisation in Greece.
Alongside his corporate leadership experience, Dimitris has also played an active role in shaping healthcare and pharmaceutical industry dialogue at both national and European level. His contributions include serving as President of the Greek Association of Consumer Healthcare Industry (EFEX), Board Member of the European Association of Consumer Healthcare Industry (AESGP), and Vice President of the Greek Infant Nutrition and Special Dietary Products Association (SEPTEDE).
Complementing his executive career, Dimitris earned the ICF-accredited Advanced Diploma in Coaching (Level 2, 150 hours) from the Athens Coaching Institute. This combination of deep industry expertise and certified executive coaching defines the philosophy behind ETHROS: bringing together strategic clarity, operational realism, leadership development, and meaningful organisational growth.
Through ETHROS, Dimitris partners with organisations and leadership teams navigating complexity, transformation, commercial growth, and organisational evolution, helping them align strategy with execution while strengthening leadership capability at every level.
Education
MSc General Management
University of Hertfordshire
Master's degree in business and organizational management
Pharmacy Studies
National & Kapodistrian University of Athens (NKUA)
Academic foundation in pharmaceutical sciences
Pharmacy Studies (Exchange)
University of Parma
International academic exchange
Advanced Diploma in Coaching (Level 2)
Athens Coaching Institute
ICF Accredited · 150 Hours · EMCC EQA European Quality Award · July 2025
Medical Psychology
National & Kapodistrian University of Athens
Specialized postgraduate studies
Career
Leadership Timeline
2024–Present
Founder & Managing Director
ETHROS
Established boutique advisory firm providing strategic leadership and personal growth guidance across Europe.
Jun 2025–Present
Advisory Board Member
Cosmos Health Inc. (Nasdaq: COSM)
Serves on the advisory board of the NASDAQ-listed healthcare group, supporting strategic direction across pharmaceuticals, nutraceuticals, and international growth.
Feb 2025–May 2026
Vice President Strategy & Operations
Cosmos Health Inc. (Nasdaq: COSM)
Leads strategic planning and operational execution across a NASDAQ-listed healthcare group supporting growth across pharmaceuticals, nutraceuticals, manufacturing, distribution and international partnerships.
Jun 2023–Jan 2025
General Manager
Tikun Olam Europe
Led Greek operations of a global medical cannabis pharmaceutical organization, securing the first approval for finished medical cannabis products in Greece and establishing strategic partnerships.
Jun 2018–Apr 2023
General Manager
VIANEX Group / VIAN S.A.
Led large-scale transformation including portfolio expansion, SAP implementation, commercial restructuring and acquisition integration across multiple business units.
Nov 2011–May 2018
Business Unit Director
VIANEX Group / VIAN S.A.
Created and led a 35-person business unit integrating medical detailing with a 360° healthcare marketing strategy.
Nov 2002–Sep 2011
Business Unit Manager
Menarini Diagnostics Greece
Led Diabetes Business Unit with full P&L responsibility and long-term strategic planning.
2000–2002
Product Manager
Menarini Diagnostics Greece
Managed product strategy and marketing for the diagnostics portfolio.
Sep 1996–Dec 1999
Sales & Marketing Manager
DEMO Pharmaceutical Industry
Developed a national commercial department focusing on dialysis, hematology and blood bank products.
